Why Branding Is Essential to Create Long Term Value
Branding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence
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Nov 9, 2019
Why Branding Makes Money For Physical Product Brands?
By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...
Oct 3, 2019
PRODUCT = PACKAGING + STUFF INSIDE
It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...
Jul 16, 2019
ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY
Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is
Jul 2, 2019
ADVICE: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING
Sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for...
Mar 11, 2019
ADVICE: Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...
Mar 1, 2019
ADVICE: What's the #1 Thing That Should Drive Your Priorities Today?
By Emily Page 2/27/2019 As a brand owner, you have a million competing priorities. When you sit down to create your "TO DO" list how do...
Feb 10, 2019
ADVICE: Brand Sales Growth Strategy Exercise in 45 Minutes
by Emily Page Where is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don't, it's very likely...
Oct 15, 2018
ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)
By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...
Apr 23, 2018
ADVICE: How to maximize product sales across all channels with packaging and branding
Interview by Hannah Esper and published in New Hope Network 4/14/2019 https://www.newhope.com/branding-and-marketing/how-maximize-product...
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