Packaging Advice

Why Branding Is Essential to Create Long Term Value

Branding actually is a tool you can invest in for long term value - not just short term results. We review how the human eye can influence

Aug 9, 2022

E-Commerce Essential Packaging Design Tips

There are VISUAL and STRUCTURAL essentials of "E-Commerce Packaging Artwork Design." We will cover 6 tips

Aug 6, 2022

Creative Packaging Design Tips for E- Commerce Brands

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in...

Feb 21, 2020

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

Seeing is believing, they say. I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in...

Jan 29, 2020

Why Branding Makes Money For Physical Product Brands?

By Kat Reyes and Emily Page “I’m a busy emerging brand - why the heck should I care about brand consistency? I only care about speed to...

Nov 9, 2019

ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG)

Written for ECRM and 1st posted their Blog on 10/16/19. Most emerging brands get their start selling online, typically via Amazon as well...

Oct 16, 2019

PRODUCT = PACKAGING + STUFF INSIDE

It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast...

Oct 3, 2019

ADVICE: WHY A PRODUCT LINE EXTENSION SHOULD BE PART OF YOUR WINNING SALES STRATEGY

Variety is the spice of life - it can also be the life of your spice brand. For most brand owners getting just ONE product off the ground is

Jul 16, 2019

ADVICE: Color Blocking Strategies: Make Your Brand JUMP off the Shelf!

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM...

Mar 11, 2019

ADVICE: 5 Things You Did Not Think About The Last Time You Ordered Packaging

If just ordered packaging here are 5 things you probably didn't think about but should of: 1) Your packaging structure and artwork will...

Feb 25, 2019

EVENT: Bootcamp: Product Development & Packaging for Retail Sales Success (MARCH 4, 2019 in Dallas)

WeWork Dallas | 1920 McKinney Ave | FL 7 | Dallas, Tx 75201 Monday, March 4, 2019 from 5:30 PM to 8:00 PM (CST) We're excited to share an...

Feb 5, 2019

EVENTS: 2019 ECRM Summit: Emily Anne Page Presents on Product Development & Packaging Strategies

We are proud to announce that Pearl Resourcing's CEO, Emily Page, will be a guest speaker at the 2019 ECRM Store Brand's Leadership...

Dec 4, 2018

ADVICE: Quick Tips To Extend Shelf Life With Packaging (filmed at ECRM with Joe Tarnowski)

By Emily Page, October 15, 2018 Joe Tarnowski and Emily Page are passionate about product development and have quick advice for...

Oct 15, 2018

ADVICE: Packaging For Big Box Stores

Podcast interview of Emily Page by Tim Bush for ON THE SHELF: Getting Into Big Box Retail I imagine that Tim Bush, like me, actually...

Jun 25, 2018

ADVICE: How & Why To Develop Packaging Line Extensions

Video interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15,2018 Let's talk "'How and Why' To Do A Line...